Recorded November 22, 2019
Research has shown that subscribers that feel like they are part of a membership program are 48% more likely to retain. The Providence Journal has started a few subscriber-only efforts that everyone can do to help make their subscribers feel like they are a part of something. Summer Moore of GateHouse Media leads you through a number of ideas designed to keep subscribers happy.
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Summer Moore is a digital project manager for GateHouse Media based in Austin, Texas. Moore works closely with GateHouse newspapers on digital training and growth, and everything that goes into that. She also runs newsletter strategy for the company, and works closely with the app development team. Before GateHouse, Summer was the digital and audience engagement editor for The Times of Northwest Indiana, and before that the lifestyles editor for The Repository in Canton, Ohio. She has been in journalism professionally for about a decade.