Recorded November 21, 2019
Robert Slocum will share his experience growing his own newspaper’s social media following, and how he has begun to monetize it in various ways.
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Robert Slocum is an owner/publisher of the Timber Lake Topic, a small weekly in South Dakota. He uses social media and digital content to supplement and promote the print product. After growing an online following that has surpassed print circulation numbers, he is beginning to grow a new revenue stream via sponsored digital content.