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Media Generational Strategies: What Drives Your Consumers


Recorded April 18, 2019

1:00pm-2:00pm CST

2:00pm-3:00pm EDT

Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all newspapers to understand those differences:

Truth # 1: Between birth and our early 20s, we form most of the core values and beliefs that we’ll embrace our entire lives.

Truth # 2: The experiences and teachings of our Formative Years mold our core values that guide our consumer decisions.

Chuck Underwood helps you to understand the unique values and attitudes that drive each generation’s unique consumer, career and lifestyle decisions. The payoff: generational hot-buttons, plus generation-specific strategies and tactics to help you connect with your target generation(s).

“As Chuck will explain, there is some very inaccurate generational content floating around out there; content that is making its way into our nation’s newspapers.  He’ll explain what happened… and what to do about it.”

Click here to register for this archive. Please fill out the registration information at this link. If you participated in the live viewing, be sure to add in your discount code for free viewing. Once you complete the registration you will receive a link to view the archive.

**America’s Newspapers Members can now register free! Contact [email protected] for details!** *

Registrations submitted after deadline are subject to $10 late fee. Registrations accepted until the day of the webinar. Log in instructions will be sent 48 hours ahead of scheduled program. If you are interested in participating but are unable to attend the live webinar, we encourage you to sign up anyway. As part of your webinar package, you will receive free access of the archive of this webinar by registering for the live session.

As the founder and principal of Ohio-based The Generational Imperative, Inc., a generational business consultancy, Chuck Underwood trains American business, government, education, religion, and all other sectors in a full list of generational strategies. Three decades of research and front-line application with an A-List of clients. His 2018 book, “America’s Generations In The Workplace, Marketplace, And Living Room,” is the most comprehensive presentation of generational business strategies ever published. Underwood spent his earlier career in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming.