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Webinars are conducted by a presenter showing slides. The slides will appear through your Internet browser and the audio will be presented through the phone.

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Money Beyond Money

Recorded March 28, 2019

1:00pm-2:00pm CST

2:00pm-3:00pm EDT

Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming. This insightful webinar will demystify the traditional sales process from selling print and digital to non-traditional in your local market. The presenter will provide tips and ready-for-market ideas that you can implement in your weekly or daily immediately from the perspective of a fundraiser. Hint: It isn’t about selling – it’s about helping businesses and decision makers follow their own interests, express their values and advance their own aspirations. To grow your newspaper’s market share and capture unbudgeted dollars, your work is about emotional fulfillment. In the words of the 1930s communications guru Dale Carnegie, “You’ll have more fun and success when you stop trying to get what you want and start helping other people get what they want.”

Click here to register for this archive. Please fill out the registration information at this link. If you participated in the live viewing, be sure to add in your discount code for free viewing. Once you completed the registration you will receive a link to view the archive.

**America’s Newspapers Members can now register free! Contact [email protected] for details!** *

Registrations submitted after deadline are subject to $10 late fee. Registrations accepted until the day of the webinar. Log in instructions will be sent 48 hours ahead of scheduled program. If you are interested in participating but are unable to attend the live webinar, we encourage you to sign up anyway. As part of your webinar package, you will receive free access of the archive of this webinar by registering for the live session.

Zach Ahrens spent nearly 20 years in the newspaper industry serving as president and publisher of the Topeka Capital-Journal, president and publisher at the Log Cabin Democrat in Conway, Arkansas and vice president of sales for GateHouse Media’s Ohio units. Ahrens began his career in 2000 at the York News-Times and served as publisher of several weeklies in Nebraska before moving to Lee Enterprises in 2006 as advertising director for a Nebraska daily. He later worked as advertising and digital media director for the Grand Forks Herald. Ahrens has been rated as a top presenter, serving as a keynote speaker at the 2012 Mega Conference, presenter at numerous press conventions, live trainer and webinar speaker.