Recorded January 10th, 2019
Do you know why many newspapers are seeing their Classified revenues start to go UP instead of DOWN? It’s because they are letting go of the old and letting in the new brilliant ideas and efficiencies that is making Classifieds a key revenue builder again. Both print and online managers, please join me in seeing for yourself how you can turn it all around and make 2019 a much easier year to reach budget!
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Janet DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. She is a graduate of San Jose University with a degree in advertising and marketing and has completed all course work towards a master’s of science in mass communications. Janet is a former Vice President of the Western Classified Advertising Association, a key speaker at regional and national advertising conferences and has produced numerous articles and webinars regarding classified advertising. Janet has been the president of Classified Executive Training & Consulting since 2001. She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.