Recorded on August 18, 2016
Presented in partnership with GateHouse Media
How much of your traffic is coming from mobile or tablets? What percentage of your traffic is organic, or from social media? And how much of that traffic is hitting your section fronts, or article pages?
In this session, GateHouse Media data analyst Sherri Horton will help you build segments that can easily answer these questions and many others. Horton will explain how to build out segments that let you isolate and analyze subsets of your analytics data. You can then apply these segments to your reports and dashboards so you can see and compare specific data sets. She’ll also send out updated versions of popular custom report templates and tutorial videos that will help you quickly find accurate information.
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Sherri Horton is a data analyst for GateHouse Media. She’s been working in digital marketing, SEO, social media and analytics for the past five years. Horton is Google Analytics certified and is, amazingly, still learning something new each day about the power of Google Analytics.