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Advertising is NOT Marketing! Tips for the media marketer


Recorded on April 28, 2016

When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line.

In this session, marketing pro Stuart Arnold will help you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients. The return on their advertising investment will increase, and so will their trust in you!

Click here to register for this archive. Please fill out the registration information at this link. If you participated in the live viewing, be sure to add in your discount code for free viewing. Once you complete the registration you will receive a link to view the archive.

Meet the Presenter … 

Before founding Strategic Planning Specialists, Stuart Arnold served as director of strategic marketing for Grassroots Marketing of Knoxville, Tenn., and director of marketing and public relations for The Center for Rural Development’s national headquarters in Somerset, Ky. Prior to that, Arnold invested 20 years in the newspaper and publishing business in Kentucky, working his way up from director of special projects to marketing director to editor and publisher while earning several state and national recognitions for his marketing work along the way.