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Webinars are conducted by a presenter showing slides. The slides will appear through your Internet browser and the audio will be presented through the phone.

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Growing Revenue in Your Local Market


Recorded on October 29, 2015

Revenue growth in your local market is key to a sustainable future. It takes the right products, continuous improvement and a strong focus on customer service.
In this session, you’ll learn the process behind growing your local market share and creating customer volumes that convert to sustainable revenue growth. The foundation for this is built on six steps:

  • Customer acquisition.
  • Customer retention.
  • Continuous product improvement.
  • Marketing.
  • Training.
  • Leadership.

This session is beneficial for advertising managers interested in increasing local market revenue.

Click here to register for this archive. Please fill out the registration information at this link. If you participated in the live viewing, be sure to add in your discount code for free viewing. Once you complete the registration you will receive a link to view the archive.

Meet the Presenter … 

Mark Lane is the vice president of sales for Morris Publishing Group. He leads the strategic revenue team responsible for the transformation of Morris’ media companies.

As a 22-year veteran in media, Lane’s career has spanned across sales, marketing and president/publisher positions, giving him a unique perspective of sales management, operations and product offerings. His disciplined sales approach and no-nonsense execution has led to millions of dollars in revenue growth.