Recorded on August 20, 2015
Reaching new audiences is easier than ever with social media. Knowing where to invest your time is the challenge. Periscope, Snapchat and Facebook’s deep dive into video are changing the way we reach our social readers. Learn how to use live video, Facebook video and Snapchat to mine new audiences and be creative with social stories. We will explore what new social mediums work best for attracting younger audiences and branding our content.
This session is recommended for anyone who has intermediate social media skills and is comfortable using basic video and photo skills on a mobile device.
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Meet the Presenter …
Val Hoeppner is a digital journalist, teacher, trainer and media strategist. Hoeppner spent 20 years in newsrooms as a photojournalist, newsroom leader and multimedia director. She also spent five years working with journalism professionals, educators and students in her role as director of education for the Freedom Forum Diversity Institute.
As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences to train journalists in mobile, social, video and multi-platform storytelling. She is also the Professional Journalist in Residence at Middle Tennessee State University.