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How to Craft an Engaging Lede


Recorded on August 13, 2015

Presented in partnership with GateHouse Media.

In this webinar, we will cover everything from how to write a basic news story in inverted pyramid style to the emotion-filled feature piece. This presentation includes an overview of several common and effective styles of ledes, as well as tips for how to keep ledes concise and compelling.

We will focus on:

  • The five basic ledes.
  • Writing effective summary ledes.
  • Second-day ledes.
  • What to avoid.

Who should attend: This is a basic to intermediate course for new reporters or small-paper editors, or for reporters who feel they’re in a rut and would like some fresh ideas on lede writing.

Click here to register for this archive. Please fill out the registration information at this link. If you participated in the live viewing, be sure to add in your discount code for free viewing. Once you complete the registration you will receive a link to view the archive.

Meet the Presenter … 

Carlene Cox is the director of newsroom development for GateHouse Media.

Cox is a member of GateHouse Media’s News & Interactive division, which provides training and support to newsrooms throughout the country.