Recorded on December 4, 2014
As access to news continues to be easier for readers with technology and social media, it is important to build up a user base of loyal readers by offering a value that they can’t get anywhere else. To do this, you need to learn how to leverage today’s technology to increase readership.
In this webinar, national sales trainer, author and technology expert Allan Barmak will teach how to build a foundation of user-generated content which will not only add traffic to your newspaper’s website but also open up new revenue streams both online and offline.
Click here to register for this archive. Please fill out the registration information at this link. If you participated in the live viewing, be sure to add in your discount code for free viewing. Once you complete the registration you will receive a link to view the archive.
Allan Barmak leads The Barmak Group, a sales consulting and training firm which leverages 20 years of sales experience in digital media. He has worked with a variety of companies across multiple industries, helping each of them expand their sales operations by optimizing existing revenue streams as well as building new ones.
He has been training newspaper sales teams for the last 10 years and has unmatched experience selling the digital value proposition. Prior to starting his own consulting firm, he worked at AOL, where he was the top sales rep in the country for five of seven years and ranked second the other two years.