Recorded on August 16, 2013
How viable is your brand and the business model it is built upon? Does your audience recognize your website, facebook page, twitter account and blogs as part of your newspaper brand?
All industries require businesses to be able to reinvent their brand during times of dynamic change. Newspapers are no exception and we want to help guide you through the process of rebranding your company.
This webinar will show leaders, owners and managers how to elevate branding to organizational strategy. We will discuss how to connect the public to each of your news outlets so they are recognizable as arms of your newspaper brand. This session will supply you with simple brand strategies for connecting all employees to your vision and brand success, from CEO to front-line employee.
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Mike Wagner is a skilled communicator, facilitator and business consultant who believes you must “keep creating” to be successful. Wagner formed White Rabbit Group 10 years ago to inspire and assist organizational leaders in creating remarkable customer experiences that set them apart from their competition.
Wagner develops engaging presentations, trainings and facilitations for clients from his vast work experiences with small – and medium – size enterprises, Fortune 500 companies and leading non-profit organizations. He brings ideas to life through compelling stories to help clients see their path to success.
Wagner speaks and trains across the nation on leadership, creativity and personal development, while also working on-site with organizational leaders to facilitate the creation of remarkable customer experiences.