Recorded on July 12, 2013
Effective January 2014 newspapers must implement Full-Service Intelligent Mail barcodes (IMb) in order to be eligible for USPS automation rates. Unlike today’s Basic IMb, Full-Service covers much more than just the address barcode. This webinar will provide an understanding of what Full-Service is, how to decide if it’s right for you and how to make the transition from Basic IMb. Our speaker will cover:
Orientation to Full-Service
- Why the Postal Service wants Full-Service
- How Full-Service affects newspapers
- Differences between Basic and Full-Service IMb
- USPS requirements for Full-Service transition
- USPS tech credit program
Full-Service Costs and Savings
- How to calculate your annual postage with and without Full-Service
- Mailing software upgrades
- Label Printer / Addressing Equipment
How to meet Full-Service requirements
- Business Customer Gateway account
- Mailer ID (MID)
- Compatible software and hardware
- File postage statements electronically
- Intelligent Mail piece barcodes
- Intelligent Mail tray/sack barcodes
- Intelligent Mail container barcodes
- Exceptions for low-volume mailers
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Brad Hill is one of the National Newspaper Association’s representatives on the USPS Mailer’s Technical Advisory Committee. In that role he works with postal executives and implementers on issues such as electronic documentation, address quality and the Intelligent Mail Barcode, to name a few. He is also president of Interlink, a Michigan-based company that provides circulation software certified under the Postal Service’s PAVE program to more than 1,500 publications in the U.S. He has been with Interlink for 10 years.