Recorded on August 30, 2012
Are you looking for new, engaging, online revenue stream? Or looking for ways to spice up your current online promotions?
Over the next five years online promotions are expected to triple, surpassing all other online advertising categories. Types of online promotions include:
Sponsorships to white papers
Viral Marketing Campaigns … and much more!
The nature of the internet is prompting local businesses to shift more dollars from traditional media to interactive marketing campaigns. Some local media companies have already identified this trend and are capitalizing on it so we want to show you how you can apply it to your business. In this webinar you will discover which methods of monetizing online promotions are HOT and which are not.
Archive Viewing Fee: $35
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Peter Conti Jr. received the Interactive Advertising Bureau’s (IAB) 2010 Service Excellence Award for his dedication and leadership in helping educate local marketers and ad agencies in 2009. He has been engaged in traditional and online business start-ups for more than 20 years. After selling a retail business in late 1996, he began work in Richmond, Va., on one of the first e-commerce marketplaces for a 1,000+ member local merchants association. Peter joined Landmark Communications Inc. in 1998 to develop and manage the highly successful Richmond.com Web site. He has also served as director of interactive media for Media General’s Publishing division with shared responsibility for the online convergence effort of publishing and broadcast sites.
Conti has been an adjunct professor at Virginia Commonwealth University’s School of Business teaching Global Internet Marketing. He attended the International Studies program at the University of Lund, Sweden, and holds a bachelor’s degree in Radio, TV & Film from the University of Maryland. He currently is executive vice president of Borrell Associates, a research and consulting firm that tracks local advertising and helps media companies develop executive strategies.