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Digital Monetization Archive


Recorded on September 14, 2012

The Five Faces of a Multi-Media Salesperson
We’ve been selling print for YEARS so why is this online thing so difficult? This session will focus on building upon a foundation of successful audience-based sales by taking a look at roles within other industries that provide a framework for the salesperson of the future. Regardless of market size or digital opportunities, you are guaranteed to walk away with actionable insights and tools for increasing revenue.

Specifically, we’ll focus on:
• Research Methods to Help Close the Sale
• Education and Providing Perspective for Clients
• Idea Development
• Setting the Stage for Effective Measurement
• Retaining, Optimizing and Upselling the Campaign

Archive Viewing Fee: $35

Click here to view this webinar.  Please fill out the registration information at this link. If you participated in the live viewing, be sure to add in your discount code for free viewing. Once you complete the registration you will receive a link to view the archive.


The Presenter …

Kristin McKnight is the marketing campaigns and advertising manager for WebFilings.  She is responsible for all corporate marketing campaigns including research, concept development, implementation and performance review.  McKnight oversees the Media Department which includes all media buying, production, contract negotiation and strategic partnerships.  Prior to her role with WebFilings, she was a key account executive with The Des Moines Register Media for five years.  McKnight worked with high-level regional businesses with a focus on digital, print and custom publication sales.  She has held top-level sales positions with The St. Paul Pioneer Press in St. Paul, Minn., (two years) and KPWB TV in Ankeny, Iowa (two years).