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Extending Advertising Campaigns … Looking Past “Now”


Recorded 2/16/2012

With the New Year upon us, many people are hopping on treadmills to lose weight.  But in order to generate the kind of revenue we all want – we need to hop OFF a different kind of treadmill.  Breaking the habit of chasing “tomorrow’s ad” or scrambling to meet section deadlines (or worse – waiting for the client to decide what to do and call you) are all versions of the non-productive treadmill that some sales people keep running.

This webinar will touch on specific ways to break this cycle, increase revenue AND client satisfaction.  Topics will include:

  • First things first – What are you going to talk about?
  • Asking the questions that lead to better answers
  • Presentations that keep your ideas at the top of their list
  • Gaining commitment – their words are more powerful than yours
  • The right way to set the right expectation you both want
  • …and more!

If you don’t already have your 2012 revenue secured for the full year – now is the perfect time for you and your teams to sit in on this webinar!

Registration fee:   $35


Click here to register for this archive.

 

The Presenter …

Chris Edwards is vice president of sales and customer care for SourceMedia Group. He joined SourceMedia Group (then known as Gazette Communications) in 2009 as part of a new management team changing the complexion of a traditional media organization into an integrated multi-media entity.  He oversees the sales and customer care effort for all products, including The Gazette, a 60k daily circulation newspaper; KCRG-TV9, the top-rated local ABC affiliate television station; and the three most frequently viewed local websites in the DMA.

Prior to joining SourceMedia Group, he was vice president of sales and marketing at the AdTrack Corporation, which served Fortune 1000 manufacturers around the world providing marketing analytics and lead management services to companies including Motorola, John Deere and Bobcat.  Chris has extensive experience in the technology and communication fields serving in numerous sales and sales management roles in publicly traded, high growth companies.