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Using Facebook to Leverage Readership Archive


Social media continues to impact not only the newsroom on a daily basis, but the daily workflow of the individual journalist. As social media becomes an increasingly more integrated function of a journalist’s role, it is important to understand how to most efficiently utilize this tool.

What will be covered:

– Covering Facebook’s new ‘Send’ button and how it differs from ‘Like’, ‘Recommend’, ‘Share’.
– Facebook page overview – set up, analytics, management
– Peak times to post
– Facebook TOS

Registration fee: $35

To Register Click Here

The Presenter …

Noah Echols is the Creative Technologist for the Center for Sustainable Journalism at Kennesaw State University in Kennesaw, GA.  He combines experience in digital marketing with an education in social theories to develop measurable social communication strategies that supplement the Center’s pre-existing marketing and public relations efforts. He regularly provides training in online social strategies not just for the CSJ, but also many other organizations around the Southeast. Noah obtained his BA in Literature from Kennesaw State University and will soon complete his MA in American Studies with a concentration in Digital Media and Identity.