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Return to Sales Basics Archive


In this webinar …

Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment.

This session will outline the steps each newspaper needs to ensure sales success including:

  • Sales planning
  • Revenue retention
  • Revenue growth
  • How to identify and resolve internal and external obstacles
  • How to make the most from your sales time
  • How to think like your advertiser

Registration fee: $35

To Register Click Here

The Presenter …

Larry Maynard has 41 years of effective newspaper and media management, is intimately knowledgeable about the national and major retail buying processes and is a pro-active leader guiding the growth and development of newspaper partnerships.

Larry currently heads NGM Partners, a consulting company working with newspapers to improve their advertising, circulation and financial performance.  He has worked with more than 200 US newspapers.

He held various positions with Copley Newspapers over a 25 year period, including 10 years of direct sales management with that company’s national and major retail advertisers and leading the centralization of all Copley Northern IL sales and marketing.