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Creating “Direct Response” Ads Archive


In this webinar …

We will talk about how the newspaper is a “direct response” medium, yet the vast majority of newspaper ads lack essential direct response ingredients that make ads effective and grow revenues!  In this one hour workshop you’ll learn how to create an “offer” –the driving force of each ad, how to write effective headlines, even if your writing skills are suspect, how to create a call to action phrase (the “tipping point” offer in the ad), and a few key, but vital points to improve your ad layouts.

Registration fee: $35     (Group discounts are available)

To Register Click Here


The Presenters …

David Fowler is considered one of the nation’s top experts on newspaper and online advertising strategy, copy and design.  He has spent over 25 years “testing” ad strategies and variables to learn which “response triggers” make ads effective.

In the 1990’s his Westport, Connecticut ad agency, New Vision for Retail, placed more regional retail advertising in The New York Times per week than all agencies in the NY, NJ, and CT region combined. The agency was also the first in the nation to combine store planning and visual display with advertising.

He has won numerous ad awards and judged some of the nations top ad award shows…but will be the first to tell you winning awards has little to do with effective ad strategies that make businesses more money.

Today he is CEO of Ads Up, a marketing and advertising firm that provides print and online ad strategies and specialized ad training to newspapers and their advertisers. David is the best-selling author of “Newspaper Ads That Make Sales Jump!, and “Ultimate Money-Making Newspaper Ads”.