Social media continues to impact not only the newsroom on a daily basis, but the daily workflow of the individual journalist. As social media becomes an increasingly more integrated function of a journalist’s role, it is important to understand how to most efficiently utilize this tool.

In this webinar we will cover:

- Why journalists should include the public

- Problems facing online sources

- Strategies for getting content

Registration fee:   $35

Registration fee after Friday, March 9:   $45

Click here to register for this webinar.

The Presenter …

Noah Echols is the creative technologist for the Center for Sustainable Journalism at Kennesaw State University in Kennesaw, Ga.  He combines experience in digital marketing with an education in social theories to develop measurable social communication strategies. He regularly provides training in online social strategies not just for the CSJ, but also many other organizations around the Southeast.

Clay Duda is a digital media specialist with the Center for Sustainable Journalism, which is the parent company to Juvenile Justice Information Exchange at Kennesaw State University. He splits his time between the CSJ’s Digital Communications Department and the JJIE newsroom.

The way content explodes across digital news sites on a moment’s notice means newspaper must understand how best to protect themselves from legal scrutiny.

In this webinar we will cover:

- Digital publishing/webcasting legal fundamentals – Explore the rules regarding defamation, copyright and right of publicity on news websites that include user-generated content.

- Online Advertising – Assure your terms and conditions and other protections apply to advertisers.

- Political Advertising (including ways to attract and increase it) — Who is buying online political ads and what are the “red flags” to watch for.

Registration fee:   $35

Registration fee after Tuesday, February 28:   $45

Click here to register for this webinar.

The Presenter …

John Bussian has represented the media on a national level in the courts and political arena for 30 years. He regularly litigates First Amendment matters, including libel and invasion of privacy lawsuits against media interests. He handles cases for the media to preserve distribution rights, protect copyrights, secure access to government records, and protect against subpoenas and other attempts to force disclosure of users posting material to websites. John chairs the Southern Newspaper Publishers Association First Amendment Committee.

Charles Marshall is a partner at Brooks Pierce. He advises media companies and trade associations on digital media issues, including defamation, right of publicity, copyright and related newsgathering issues.  He served as outside counsel to the McCain-Palin Presidential campaign on media law issues, where he worked on trademark, copyright and privacy issues. He regularly appears before state and federal courts and has special experience in appellate advocacy from his prior work at the United States Department of Justice in Washington, D.C.

MAXimize Your Postage Savings and Delivery with NNA Postal Chair Max Heath. Learn tricks of the trade to cut costs, improve delivery, and stay out of trouble, under struggling Postal Service.

In this webinar you will learn:

1. How to increase copies entered at delivery post offices using Exceptional Dispatch to avoid future up-charges, maximize postage savings, AND ensure timely delivery.

2. The threat of 5-day delivery and what NNA is doing about it, successfully from 2009-2012.

3. How to use Flats Trays to improve delivery on presort mail outside your coverage area.

4. How to deal with the threats of post office and plant closings to keep your mail moving to subscribers on a timely basis. We’ll explain what NNA is doing to help keep service intact.

Registration fee:   $35

Registration fee after Monday, February 27:   $45

Click here to register for this webinar.

The Presenter …

Max Heath is a postal consultant for Publishing Group of America and for Landmark Community Newspapers, LLC, in Kentucky. He has been both the executive editor and corporate circulation director for these companies.

LCNI has 57 weekly and daily newspapers in 13 states with 355,000 paid circulations, seven collegiate sports publications with 52,000 paid circulations, 10 free newspapers with over 200,000 circulations, 31 shoppers with 407,000 free circulations, and over 400,000 free special publication circulations over 30 titles.

In his 27th year as chair of the Postal Committee of the National Newspaper Association, he writes a monthly Postal Tips column for Publishers’ Auxiliary. He received the NNA President’s Award in 1989 and 2007, Ambassador Award in 1992, and coveted Amos Award for service to NNA in 1994. The Postal Service presented him a Special Achievement Award in 1998 at the National Postal Forum. He was a witness in the 2006 Postal Rate case for NNA, and has testified in other cases since the 1990s.

With the New Year upon us, many people are hopping on treadmills to lose weight.  But in order to generate the kind of revenue we all want – we need to hop OFF a different kind of treadmill.  Breaking the habit of chasing “tomorrow’s ad” or scrambling to meet section deadlines (or worse – waiting for the client to decide what to do and call you) are all versions of the non-productive treadmill that some sales people keep running.

This webinar will touch on specific ways to break this cycle, increase revenue AND client satisfaction.  Topics will include:

• First things first – What are you going to talk about?
• Asking the questions that lead to better answers
• Presentations that keep your ideas at the top of their list
• Gaining commitment – their words are more powerful than yours
• The right way to set the right expectation you both want
• …and more!

If you don’t already have your 2012 revenue secured for the full year – now is the perfect time for you and your teams to sit in on this webinar!

Registration fee:   $35

Click here to register for this archive.

The Presenter …

Chris Edwards is vice president of sales and customer care for SourceMedia Group. He joined SourceMedia Group (then known as Gazette Communications) in 2009 as part of a new management team changing the complexion of a traditional media organization into an integrated multi-media entity.  He oversees the sales and customer care effort for all products, including The Gazette, a 60k daily circulation newspaper; KCRG-TV9, the top-rated local ABC affiliate television station; and the three most frequently viewed local websites in the DMA.

Prior to joining SourceMedia Group, he was vice president of sales and marketing at the AdTrack Corporation, which served Fortune 1000 manufacturers around the world providing marketing analytics and lead management services to companies including Motorola, John Deere and Bobcat.  Chris has extensive experience in the technology and communication fields serving in numerous sales and sales management roles in publicly traded, high growth companies.

Editors face a dizzying array of new tasks and constant deadlines as they manage reporters’ work for multiple platforms. In this webinar, you will receive advice for managing your staff, your work and your time in today’s rapidly changing newsroom. We’ll discuss how to set priorities, rather than just adding tasks to an already heavy load. You’ll learn how to cover news live for digital platforms and still provide quality print content.

Registration fee:  $35

Click here for the archive presentation. If you registered for the live viewing, be sure to enter your discount code so you are not charged again for the webinar. You will receive a confirmation email following registration containing the link to the archive.

The Presenter …

Steve Buttry is director of community engagement and social media for Digital First Media.

Before joining Digital First Media, he was director of community engagement for TBD.com, a local news site covering the Washington Metro Area. From 2008 to 2010, Buttry was at Gazette Communications in Cedar Rapids, Iowa, where he was editor of The Gazette and GazetteOnline and C3 Innovation Coach. He was named Editor of the Year in 2010 by Editor & Publisher.

He has spent more than 40 years in the news business, starting as a carrier for the Columbus Citizen-Journal in Ohio in the 1960s. He has worked as a reporter, editor and writing coach for the Des Moines Register, Kansas City Star and Times, Minot Daily News and Omaha World-Herald.

In addition, he has pursued his journalism career in 44 states and eight Canadian provinces as well as Ireland, Venezuela, Mexico, Germany, Japan, Saudi Arabia, Ecuador and Siberia.

You’ll learn:
Linking Web ads to the advertiser’s website is not a good idea and how to correct it.
Which three headlines work best – and which don’t.
How to design small-space ads to attract hordes of “clicks.”
How to make more money for your newspaper by understanding the real purpose of these ads … the answer will surprise you!

Registration fee :  $35

To Register Click Here

The Presenter …

David Fowler is considered one of the nation’s top experts on newspaper and online advertising strategy, copy and design.  He has spent more than 25 years “testing” ad strategies and variables to learn which “response triggers” make ads effective.

He has won numerous ad awards and judged some of the nation’s top ad award shows …but will be the first to tell you that winning awards has little to do with effective ad strategies that make businesses more money.

Today he is CEO of Ads Up, a marketing and advertising firm that provides print and online ad strategies and specialized ad training to newspapers and their advertisers.

David is the best-selling author of “Newspaper Ads That Make Sales Jump!” and “Ultimate Money-Making Newspaper Ads.”

What we will cover:
-Current state of industry (5,000 foot view)
-What innovative and creative companies are doing to adapt and excel

What you’ll get:
-Immediate, implementable ideas; thought-provoking slides; a bit of fun!

Registration fee: $35

To Register Click Here

The Presenter …

Adam Carroll is the founder of National Financial Educators, co-founder of Succeed Faster Seminars, and the co-author of the book Winning The Money Game.  His programs and presentations have been seen by over 150,000 people nationwide who regularly offer praise like, “more solid content than any speaker we’ve ever had,” and “hilarious, impactful, an hour flew by in minutes.”

Adam’s philosophy is simple – we all have Four Legacies to leave and the end result is service to others.  In order to get there we must learn to leverage the other three: money, time, and relationships.

• How video can dramatically increase revenue and provide new revenue.
• How newspapers can reinvent themselves by shifting from being an advertising venue to a campaign launching pad.
• How to produce video ads that sell, and the killer mistake most newspapers make.
• How newspapers can easily create video content pages that meet key advertiser category needs and drive new business to the newspaper.
• What types of equipment are essential to creating highly professional looking video – (for less money than you can imagine!)
• Simple secrets the pros use to shoot and edit professional quality video.

Registration fee: $35

To Register Click Here

The Presenter …

Mitch Henderson has over 20 years marketing experience as a former ad agency owner turned publisher, then Director of Sales for the Pacific Northwest’s largest chain of community newspapers. Mitch speaks across North America teaching newspaper’s how to transform their sales reps and staff into true marketing professionals.

Anatomy of a Sales Call is perfect training for the new account executive or the seasoned professional who’d like a good review of the fundamentals of an effective sales call.  Presenter Jim Elsberry will cover the following techniques to you and your staff close more deals.

Learn how to:

• Get inside your client’s head to see what he/she really wants.

• Avoid the mistakes most salespeople make when it’s time to ask for the business.

• Listen for cues that say the client is ready to buy now.

• Answer objections quickly and effectively.

• Close more deals!

Registration fee: $35

To Register Click Here

The Presenter …

Jim Elsberry is a recognized industry speaker on management, marketing, advertising and sales training and has addressed groups in 20 states ranging from private enterprises and state press associations, to regional newspaper groups.

He has held top management positions with newspapers in five states as well as being Vice President and group manager for Southern Newspapers based out of Houston, TX. From 1997 until 2006 he was the publisher of the Greeley, Colorado, Tribune and Regional Manager for the Northern Colorado Communications Group.

Upon leaving the Tribune he accepted the position of Executive Professor for the Monfort College of Business at the University of Northern Colorado and began working as a business speaker and consultant; growth coach and author.