Taking pictures is easy; you just click the shutter and before you know it you have 10, 100, 1000 shots. Managing all those images is a different story. In this workshop, Adobe Certified Instructor Russell Viers shares his techniques for sorting through those massive piles of photos. You’ll see how to breeze through images using Bridge and full-screen preview, how to quickly mark the ones you like and open them all for synchronized image adjustment, how to go from Bridge to InDesign and Photoshop for page layout and image optimization and more. When you’re done learning how to process your digital photos faster, you may very well save hours a week …or more. And that’s time you can be out doing the fun part – taking more photos!

Registration fee:   $35

Registration fee after Monday, June 18:   $45

Click here to register for this webinar.

The Presenter……

Russell Viers started his career as a staff writer/photographer in 1981, at the age of 16 for his local daily newspaper. Since then, he has been involved in most facets of the newspaper business, as well as printing and publishing. For the past 11 years, he has shared his vast knowledge of publishing production techniques as speaker, trainer and workflow consultant. As an Adobe Certified Instructor, his expertise is in teaching publishers how to use Adobe and Quark software to create better documents faster.

Why should smaller newspapers cover the presidential race? If dailies rely on AP, the coverage won’t be localized. If weeklies just stick to local news, they will ignore a major topic of discussion among their readers – who, in the dozen or so swing states, can provide the margin of victory or defeat. Covering the race can help your build and maintain a newspaper’s brand as the most authoritative local source of news and information.

What will be covered:

-How to identify federal issues that affect your community and where to get reliable information and candidates’ positions.
-How to localize the race with reporting on campaign contributions and political activity.
-How to keep misleading ads from controlling the conversation.
-How to exercise leadership on your editorial page.

Registration fee:   $35

Registration fee after Tuesday, June 19:   $45

Click here to register for this webinar.

The Presenter……

AL CROSS is director of the Institute for Rural Journalism and Community Issues, which helps rural news media define the public agenda in their communities and cover broader issues that have local impact but lack local sources.

Cross helped organize the Institute, which has academic partners at 28 universities in 18 states. He became its director in 2004 after more than 26 years as a reporter at The Courier-Journal, the last 15½ as chief political writer. He still writes a political column twice a month for the Louisville newspaper and is a commentator on KET’s election-night programs. He is the longest-running panelist on KET’s weekly “Comment on Kentucky.”

His awards include a share of the Pulitzer Prize won by The Courier-Journal’s staff in 1989 for coverage of the nation’s deadliest bus and drunk-driving crash.

What we will cover:

• An update on the digital transformation that is going on across newspapers everywhere (stats, etc…)
• The Circulation Executive’s role in this transformation.
• What CE’s need to do now to start increasing their digital IQ

Registration fee:   $35

Registration fee after Monday, May 21:   $45

Click here to register for this webinar.

The Presenter……

Jeff Hartley is Corporate Vice-President of Circulation for Morris Communications. He recently assumed this position after thirty years in the newspaper industry, serving as Circulation Director of The Augusta Chronicle, Circulation Manager of The Greenville News, Sales and Marketing Manager of the Tallahassee Democrat along with other sales and marketing/operations executive positions at The Jackson Sun, The Times (Gainesville, Ga.) and the Pensacola News Journal. He is the founder of www.digitalfirstnewspapers.com , a very popular industry blog with a focus on digital, social and mobile developments happening at newspapers.

Don’t Sell, Ask Questions!  Constructing and Delivering Valuable Presentations

Tired of chasing the latest fancy or easy sure-fire tricks and still coming up short? If so, this dynamic webinar will reapply the basics of the print and online sales process from asking questions to creating a proposal to capturing and growing new and incremental revenue. The instructor will apply the basics, giving you real life examples of the “right” questions to ask, how to apply market and readership data, how to overcome objections and so much more.

Registration fee:   $35

Click here to register for this webinar.

The Presenter …

Zach Ahrens is the Grand Forks Herald’s advertising director and publisher of several niche products.  He has spent much of his career leading and training advertising teams to sell both print and online advertising. Zach worked as an advertising director for Lee Enterprises in its Lincoln, Neb., suburban business unit, as a publisher with the Omaha World Herald Co. in southwestern Iowa and with small market dailies and weeklies in the Midwest before he moved to Grand Forks last June to work for the Herald.  He has recently served as a presenter at the North Dakota Newspaper Association, Inland Press Association and the New York Press Association.

Most recently Zach presented at the Key Executive Mega-Conference.

How to Go From Successful Print Sales to Successful Online Sales.

This digital media session will demystify online sales for people who have built
their careers in print answering the questions:

What do reps need to know to sell online and what do managers need to know to lead it?
Whether you’re a rookie, veteran sales professional or manager, this session will provide tools that you can take back to your weekly or daily to get results.

Registration fee:   $35

Click here to register for this webinar.

The Presenter …

Zach Ahrens is the Grand Forks Herald’s advertising director and publisher of several niche products.  He has spent much of his career leading and training advertising teams to sell both print and online advertising. Zach worked as an advertising director for Lee Enterprises in its Lincoln, Neb., suburban business unit, as a publisher with the Omaha World Herald Co. in southwestern Iowa and with small market dailies and weeklies in the Midwest before he moved to Grand Forks last June to work for the Herald.  He has recently served as a presenter at the North Dakota Newspaper Association, Inland Press Association and the New York Press Association.

Most recently Zach presented at the Key Executive Mega-Conference.

Social media continues to impact not only the newsroom on a daily basis, but the daily workflow of the individual journalist. As social media becomes an increasingly more integrated function of a journalist’s role, it is important to understand how to most efficiently utilize this tool.

In this webinar we will cover:

- Why journalists should include the public

- Problems facing online sources

- Strategies for getting content

Registration fee:   $35

Click here to register for this webinar.

The Presenter …

Clay Duda is a digital media specialist with the Center for Sustainable Journalism, which is the parent company to Juvenile Justice Information Exchange at Kennesaw State University. He splits his time between the CSJ’s Digital Communications Department and the JJIE newsroom.

The way content explodes across digital news sites on a moment’s notice means newspaper must understand how best to protect themselves from legal scrutiny.

In this webinar we will cover:

- Digital publishing/webcasting legal fundamentals – Explore the rules regarding defamation, copyright and right of publicity on news websites that include user-generated content.

- Online Advertising – Assure your terms and conditions and other protections apply to advertisers.

- Political Advertising (including ways to attract and increase it) — Who is buying online political ads and what are the “red flags” to watch for.

Registration fee:   $35

Click here to register for this webinar.

The Presenter …

John Bussian has represented the media on a national level in the courts and political arena for 30 years. He regularly litigates First Amendment matters, including libel and invasion of privacy lawsuits against media interests. He handles cases for the media to preserve distribution rights, protect copyrights, secure access to government records, and protect against subpoenas and other attempts to force disclosure of users posting material to websites. John chairs the Southern Newspaper Publishers Association First Amendment Committee.

Charles Marshall is a partner at Brooks Pierce. He advises media companies and trade associations on digital media issues, including defamation, right of publicity, copyright and related newsgathering issues.  He served as outside counsel to the McCain-Palin Presidential campaign on media law issues, where he worked on trademark, copyright and privacy issues. He regularly appears before state and federal courts and has special experience in appellate advocacy from his prior work at the United States Department of Justice in Washington, D.C.

MAXimize Your Postage Savings and Delivery with NNA Postal Chair Max Heath. Learn tricks of the trade to cut costs, improve delivery, and stay out of trouble, under struggling Postal Service.

In this webinar you will learn:

1. How to increase copies entered at delivery post offices using Exceptional Dispatch to avoid future up-charges, maximize postage savings, AND ensure timely delivery.

2. The threat of 5-day delivery and what NNA is doing about it, successfully from 2009-2012.

3. How to use Flats Trays to improve delivery on presort mail outside your coverage area.

4. How to deal with the threats of post office and plant closings to keep your mail moving to subscribers on a timely basis. We’ll explain what NNA is doing to help keep service intact.

Registration fee:   $35

Click here to register for this webinar.

The Presenter …

Max Heath is a postal consultant for Publishing Group of America and for Landmark Community Newspapers, LLC, in Kentucky. He has been both the executive editor and corporate circulation director for these companies.

LCNI has 57 weekly and daily newspapers in 13 states with 355,000 paid circulations, seven collegiate sports publications with 52,000 paid circulations, 10 free newspapers with over 200,000 circulations, 31 shoppers with 407,000 free circulations, and over 400,000 free special publication circulations over 30 titles.

In his 27th year as chair of the Postal Committee of the National Newspaper Association, he writes a monthly Postal Tips column for Publishers’ Auxiliary. He received the NNA President’s Award in 1989 and 2007, Ambassador Award in 1992, and coveted Amos Award for service to NNA in 1994. The Postal Service presented him a Special Achievement Award in 1998 at the National Postal Forum. He was a witness in the 2006 Postal Rate case for NNA, and has testified in other cases since the 1990s.

With the New Year upon us, many people are hopping on treadmills to lose weight.  But in order to generate the kind of revenue we all want – we need to hop OFF a different kind of treadmill.  Breaking the habit of chasing “tomorrow’s ad” or scrambling to meet section deadlines (or worse – waiting for the client to decide what to do and call you) are all versions of the non-productive treadmill that some sales people keep running.

This webinar will touch on specific ways to break this cycle, increase revenue AND client satisfaction.  Topics will include:

• First things first – What are you going to talk about?
• Asking the questions that lead to better answers
• Presentations that keep your ideas at the top of their list
• Gaining commitment – their words are more powerful than yours
• The right way to set the right expectation you both want
• …and more!

If you don’t already have your 2012 revenue secured for the full year – now is the perfect time for you and your teams to sit in on this webinar!

Registration fee:   $35

Click here to register for this archive.

The Presenter …

Chris Edwards is vice president of sales and customer care for SourceMedia Group. He joined SourceMedia Group (then known as Gazette Communications) in 2009 as part of a new management team changing the complexion of a traditional media organization into an integrated multi-media entity.  He oversees the sales and customer care effort for all products, including The Gazette, a 60k daily circulation newspaper; KCRG-TV9, the top-rated local ABC affiliate television station; and the three most frequently viewed local websites in the DMA.

Prior to joining SourceMedia Group, he was vice president of sales and marketing at the AdTrack Corporation, which served Fortune 1000 manufacturers around the world providing marketing analytics and lead management services to companies including Motorola, John Deere and Bobcat.  Chris has extensive experience in the technology and communication fields serving in numerous sales and sales management roles in publicly traded, high growth companies.

Editors face a dizzying array of new tasks and constant deadlines as they manage reporters’ work for multiple platforms. In this webinar, you will receive advice for managing your staff, your work and your time in today’s rapidly changing newsroom. We’ll discuss how to set priorities, rather than just adding tasks to an already heavy load. You’ll learn how to cover news live for digital platforms and still provide quality print content.

Registration fee:  $35

Click here for the archive presentation. If you registered for the live viewing, be sure to enter your discount code so you are not charged again for the webinar. You will receive a confirmation email following registration containing the link to the archive.

The Presenter …

Steve Buttry is director of community engagement and social media for Digital First Media.

Before joining Digital First Media, he was director of community engagement for TBD.com, a local news site covering the Washington Metro Area. From 2008 to 2010, Buttry was at Gazette Communications in Cedar Rapids, Iowa, where he was editor of The Gazette and GazetteOnline and C3 Innovation Coach. He was named Editor of the Year in 2010 by Editor & Publisher.

He has spent more than 40 years in the news business, starting as a carrier for the Columbus Citizen-Journal in Ohio in the 1960s. He has worked as a reporter, editor and writing coach for the Des Moines Register, Kansas City Star and Times, Minot Daily News and Omaha World-Herald.

In addition, he has pursued his journalism career in 44 states and eight Canadian provinces as well as Ireland, Venezuela, Mexico, Germany, Japan, Saudi Arabia, Ecuador and Siberia.