Using Social Media to Foster Community
April 2
2-3 p.m. EDT, 1-2 p.m. CDT
Nathan Wright, Lava Row Consulting
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Now that you know the various social media tools - what can you do with them? This session will cover the technology platforms
and best practices for connecting with your readers on their turf - including how to handle commenting wars, new forms of monetization, niche content, mash-ups, and eReader devices that will have a big
impact on the publishing industry.

Nathan Wright has over 10 years of expertise in social media, web culture, emerging media, user interface design, branding and digital communications. He founded Lava Row in 2007 after serving as the Interactive Lead at The Meyocks Group, an integrated branding firm. Wright can often be found organizing/attending TweetUps and Social
Media Breakfasts. Wright also writes about web strategy for The Des Moines Business Record’s IowaBiz. com.

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