Recorded April 13, 2018
Selling via email has become part of our daily sales lives. While we would all prefer face-to-face selling, like it or not, email is how business is now done every day. Media sales expert, Ryan Dohrn, will share 10 sales emails tips to increase opens, reads, and replies. From prospecting to re-engaging silent clients, to increasing internal communications, this is tactical and practical advice you can use in your sales life, or in your sales team, right away. Ryan will share tested and proven email techniques like subject lines, email structure, and wording, to drive an emotional response. Come ready to learn, grow and then go to your inbox with new sales strategies for success.
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Ryan Dohrn is the founder of the media sales strategy firm Brain Swell Media and the creator of 360 Ad Sales System taught to more than 5,000 ad sales reps in 7 countries. Dohrn’s 25-year media sales and marketing career includes leadership roles at PennWell Publishing, Disney/ABC TV and the New York Times Company. Dohrn works with more than 50 newspapers per year and has a deep passion for the newspaper business. He is an Emmy Award winner, business book author and has been featured in USA Today and on Forbes.com. He currently works on a monthly basis with more than 75 media companies and their related sales and management teams.