Thursday, March 22, 2018
An overview of how to use Google Analytics. As an editor, what trends should you be looking for to steer coverage? And what can you glean from the numbers, including actionable items? We will take a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. Sherri Horton, GateHouse’s data scientist, will help you look into this important field.
1:00 pm - Central Time
**SNPA Members can now register free! Contact SNPA for details**
*Registrations submitted after deadline are subject to $10 late fee. Registrations accepted until the day of the webinar. Log in instructions will be sent 48 hours ahead of scheduled program. If you are interested in participating but are unable to attend the live webinar, we encourage you to sign up anyway. As part of your webinar package, you will receive free access to the archive of this webinar by registering for the live session.
Sherri Horton is a data scientist for GateHouse Media. She’s been working in digital marketing, SEO, social media and analytics for the past six years. Horton is currently working to bring the power of predictive intelligence to local news.