Thursday, December 7
As our industry continues to contract, our inclination is to try to do everything we always did with fewer resources. If you find yourself and everyone else in your newsroom stretched and frayed, you need a newsroom reset. Jean Hodges of GateHouse Media talks about how to set priorities to match your audience, explore planning techniques to work smarter and use analytics to inform your decisions.
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Jean Hodges is the senior director of content for GateHouse Newsroom. Hodges develops strategy and works with newsroom leaders on digital transformation, from newsroom structure to using analytics to inform news decisions. As journalists face myriad challenges, the best are experimenting with new ways to draw readers in, while fearlessly tackling watchdog reporting and sticking up for the underdog.