Recorded September 21, 2017
Engaging, creative, yet informative headlines don’t just happen. Jean Hodges walks through best practices, creative planning processes and tips for reporters, editors and designers. Headlines have never been more important for attracting readers online and in print. Learn the art and science of writing winning headlines.
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Jean Hodges is the senior director of content for GateHouse Newsroom. She develops strategy and works with newsroom leaders on digital transformation, from newsroom structure to using analytics to inform news decisions. As journalists face myriad challenges, the best are experimenting with new ways to draw readers in, while fearlessly tackling watchdog reporting and sticking up for the underdog.