Recorded on January 13, 2017
Is 2017 a Great Unknown or do we now have CLUES in order to prepare for a GIANT classified windfall?
- JOBS: Will construction infrastructure programs pass and fill each state with loads of blue collar jobs which LOVE newspaper classifieds? Will you be ready to attract that advertising?
- REAL ESTATE: Will the president-elect’s love for real estate translate into new programs for homebuilders and even better tax credits for buying a home thus stimulating the entire industry? Are your current real estate products up to the task?
- AUTOMOTIVE: With new homes and new jobs always comes buying a new car. Will possible new manufacturing rules help or hurt the auto industry?
Will your newspaper be ready on a dime to take advantage of the possible giant explosion in the above Classified categories? And what will you do if the opposite happens?
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Janet DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. She spent 13 years at the Mercury News, much of it as a manager in the paper’s state-of-the-art classified advertising department. She then relocated to southern California as recruitment advertising manager before moving to Arizona where she was the classified advertising director of the Scottsdale and Mesa Tribune for seven years. DeGeorge has been the president of Classified Executive Training & Consulting since 2001.She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.