Recorded on January 21, 2016
Presented in partnership with GateHouse Media.
We all know how important our website’s analytics are, but they’re of no use to us if we can’t read the numbers or find where they are. In this webinar, GateHouse Media Data Analyst Sherri Horton will explain where to find your basic site metrics and also give a couple of tutorials on how to navigate the ever-confusing Google Analytics interface.
We’ll start out at a basic level and move into more advanced custom dashboards and reporting toward the end. For participants, Horton will send out a few custom report templates and tutorial videos that will help you find accurate information, fast.
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Sherri Horton is a data analyst for GateHouse Media. She’s been working in digital marketing, SEO, social media and analytics for the past five years. Horton is Google Analytics certified and is, amazingly, still learning something new each day about the power of Google Analytics.