Recorded on November 5, 2015
Do you think your rate card is too complicated with all the discounts, PCI-jargon and secret programs? You’re not alone! In fact, many of your clients probably share that view.
This session will focus on rethinking your grandfathered rate card and making it easier for all parties to understand. Today’s advertisers are busier than ever — insisting on transparency and easy-to-understand choices. Learn how you can grow your local business with a few simple ideas.
This session is beneficial for advertising managers interested in introducing a modular rate card and growing local business.
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Leonard Woolsey is the publisher of The Galveston County Daily News in Galveston, Texas. Prior to joining the paper, he managed newspapers in a wide variety of markets – both large and small.
Woolsey began developing and introducing modular rate cards more than a decade ago with great success. His simplified modular rate cards and programs are now in place at newspapers throughout the industry. They have also been featured in Editor & Publisher’s “Ten Newspapers That Do It Right – 2012.”