“Who they are, what they’re doing and how to beat ‘em.”
Is your staff totally familiar with how Patch, Groupon, Yellow Pages, Facebook, Reach Local, DataSphere, Pandora and Google are going after local ad dollars?
In this session, Internet revenue specialist; Mel Taylor, will explore both the strengths and limitations of these new competitors. Mel will share specific instructions on how newspapers can effectively compete and win.
Registration fee: $35
Mel Taylor, principal of Mel Taylor Media, is an internet revenue specialist. His company focuses on assisting businesses in areas of online revenue and digital strategy for hyper-local media. Mel previously was the Director of Online Sales for the Philadelphia Newspaper Group as well as FOX 29 Television in Philadelphia. He has been a sales consultant at PhillyEdge, the alt-weekly newspaper in Philadelphia and National Sales Director for WorldNow, a representation of 250 TV station websites. Among many other broadcast and newspaper background experiences Mel is also owner of the production company, Taylor-Made Digital Video