During this fast moving and energetic presentation, Steve Wagenlander will discuss some of the latest trends in Audience Development and Circulation. Topics to be discussed include:
-An update on recent ABC rule changes and strategies
-Database / email marketing best strategies
-Customer service metrics
Whether you are new to audience development and circulation or a seasoned veteran, you are sure to pick up an idea that can be used at your publication.
Registration fee: $35
Steve Wagenlander is the Director of Audience Development for The Post and Courier in Charleston, South Carolina. In his role Steve is responsible for all Marketing, Research, Niche Publications, and Circulation functions at his newspaper. Prior to his move to Charleston in 2001, Steve worked at The Indianapolis Star for seven years and at The Lexington Herald-Leader for seven years. In April of 2010 Wagenlander was named Circulation Executive of the year by the Newspaper Association of America and in 2004 Presstime Magazine selected him as one of the 20 Under 40 in the newspaper industry. Steve holds a Masters Degree in Management from Indiana Wesleyan University and a Bachelors degree in Business Administration from Berea (KY) College.