In this webinar …
Every sales organization is struggling to elevate their sales performance and results. That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment.
This session will outline the steps each newspaper needs to ensure sales success including:
- Sales planning
- Revenue retention
- Revenue growth
- How to identify and resolve internal and external obstacles
- How to make the most from your sales time
- How to think like your advertiser
Registration fee: $35
Larry Maynard has 41 years of effective newspaper and media management, is intimately knowledgeable about the national and major retail buying processes and is a pro-active leader guiding the growth and development of newspaper partnerships.
Larry currently heads NGM Partners, a consulting company working with newspapers to improve their advertising, circulation and financial performance. He has worked with more than 200 US newspapers.
He held various positions with Copley Newspapers over a 25 year period, including 10 years of direct sales management with that company’s national and major retail advertisers and leading the centralization of all Copley Northern IL sales and marketing.